Mencap
Made for and by the learning disability community
CharityChallenge
Champions of the learning disability cause, Mencap needed a creative partner who could translate their new long-term strategy into a modern, inclusive and relevant identity system.
Solution
We invited the learning disability community to co-create the brand identity. In a series of workshops across the UK, we asked what Mencap meant to each person and asked them to draw their response. The symbols and patterns form the core assets in the evolved identity system, alongside a refreshed colour palette, marketing layouts, logo and brand icon.
The photography style has also evolved to better reflect the learning disability community, beautifully brought to life by Marc Sethi.
Bringing the new identity to every touchpoint
The evolved identity system was rolled out across every channel — from website and campaign materials to social content, events and internal communications. The hand-drawn symbols created in workshops became a living thread through all applications, supported by a bold new colour palette and inclusive photography. Whether appearing on a billboard, social post or annual report, the refreshed Mencap identity feels recognisably human and proudly community-driven — celebrating individuality while uniting everyone under a shared purpose.
Testimonial
Dan has been an absolutely brilliant and invaluable design partner in our brand repositioning. He's worked closely with senior leadership as well as the marketing and creative team to refresh and align our brand to our organisational objectives. Not only a highly valued consultant who I can call on for strategic advice and specific projects, but he has been part of the team. Our brand has been transformed, we're all really pleased and look forward to working again with Dan
