Client partners
My clients have collectively raised over $1 billion in funding — from deep tech to beauty, fertility to food-tech. I work with founders and CMOs who are building what’s next: businesses that invent, reinvent and push categories forward.
Health-tech
I partnered with a large senior team across marketing and product to articulate what makes Thriva different and apply the thinking across the evolved identity system, packaging, web experience and digital product.
Working alongside the leadership team, we evolved the brand strategy and identity system, then worked with the digital product team to guide its roll-out. Oviva went on to raise $80m.
Fin-tech
I was brought in by Sara Gordon to bring the brand strategy to life, creating a premium and trustworthy brand visual identity system. I then worked alongside the product team to embed the thinking in the business.
I worked with the in-house creative team at ZOPA in 2020 to evolve their previous visual identity system to create a more professional look and feel in light of their attempts to achieve a full banking license.
Prop-tech
Working with a small senior team, I built on the ‘Plans to Profit’ strategy, bringing it to life through a modern and distinctive identity system, applying it to office design and delivering it in collaboration with their trusted partner network.
Modernised the Blend brand to better reflect their position as a leading partner to ambitious developers and family offices. Brought in Made by On to develop the digital experience and client portal.
Private equity
I was brought in by Pirtek’s management to modernise the brand. My carefully tailored team and I upgraded their brand, digital and marketing presence. In 2023 they sold for £200m.
Gaming
With eyes on future growth through partnerships and new markets, I worked closely with Portal One’s senior leadership team to clarify their visual brand architecture, brand story and key assets.
SaaS
I worked with the co-founders to professionalise the entire brand with the ambition of super-charging the investment process – it worked. They secured investment and are now one of the leaders in HR tech.
As leaders in realtime infrastructure, I clarified Ably’s strategy and created an identity system and key assets that enabled them to scale their business ambitions.
Travel
As part of a tailored team with Andy Whitlock, we built on our previous work defining the future of Expedia to create a new brand strategy and identity system.
I’ve been lucky to work with some brilliant founders and CMOs — people building ambitious businesses and pushing into new territory. Here’s what a few of them have said about working together.
Dan’s got a knack for cutting through complexity. He transforms strategy into something real and compelling — all while keeping leadership teams in sync
The work was fantastic. It was really impressive to see how quickly Dan got to the core of what we were trying to do as a business and how he managed to weave this into the branding work. He left us in a really good place to take things forward. I wouldn't hesitate to work with Dan again!
Dan was instrumental in redesigning our brand, looking at everything from the strategy to the customer proposition, company values and providing us with a very slick brand deck. We couldn't be happier!
