Mencap Made for and by the learning disability community

Brand identityMarketing design Activation & advisory


Champions of the learning disability cause, Mencap needed a creative partner who could translate their new long-term strategy into a modern, inclusive and relevant identity system.


We invited the learning disability community to co-create the brand identity. In a series of workshops across the UK, we asked what Mencap meant to each person and asked them to draw their response. The symbols and patterns form the core assets in the evolved identity system, alongside a refreshed colour palette, marketing layouts, logo and brand icon. The photography style has also evolved to better reflect the learning disability community, beautifully brought to life by Marc Sethi.

Dan has been an absolutely brilliant and invaluable design partner in our brand repositioning. He's worked closely with senior leadership as well as the marketing and creative team to refresh and align our brand to our organisational objectives. Not only a highly valued consultant who I can call on for strategic advice and specific projects, but he has been part of the team. Our brand has been transformed, we're all really pleased and look forward to working again with Dan

CASEY PURKISSHead of External Communications, Mencap