Magdrive have a groundbreaking hardware solution but lacked a brand system that matched the importance of their invention. They needed to project their credibility to investors, new hires and customers.

Challenge

Ably are pioneers in realtime engineering, a notoriously complex industry with a core audience of brand sceptics. In order to further enhance their credibility with engineers and prepare for a period of business growth, they needed to simplify and clarify their unique brand proposition.

Magdrive literally enable spaceships to propel their way around the universe – it is no exaggeration to say this is sci-fi made real. With that in mind the visual identity solution leans into big, bold cinematic typography to cut-through the noise and celebrate their beautiful products. 

Their brand infrastructure included refined messaging to explain complex technology simply, a scalable identity system that could stretch across multiple product lines and growth assets including an investor deck and website designed to inspire confidence with both technical and commercial audiences. 

Solution

By working closely with the leadership, marketing and product teams we created the waffle-free articulation ‘dependable, simplified realtime that scales’. This acted as the foundation for all messaging and creative output, with scalability interpreted into simple, flexible graphic motifs at the center of the identity system called ‘Linear Design’.

MAGDRIVE

Mark Stokes

Working with Dan was a pleasure. The ideas he brought to us challenged our concepts of our brand in a truly positive and impactful way, and this clearly translated into the design work with a range of choices that all had a clear advantage. From working with Dan our brand is in a position that works for our needs now, and for our massive growth ahead.

MAGDRIVE Next-generation spacecraft propulsion

Challenge

Solution