Ably Dependable at scale

Brand strategyBrand identityDigital designMarketing design Activation & advisory


Ably are pioneers in realtime engineering, a notoriously complex industry with a core audience of brand sceptics. In order to further enhance their credibility with engineers and prepare for a period of business growth, they needed to simplify and clarify their unique brand proposition.


By working closely with the leadership, marketing and product teams we created the waffle-free articulation ‘dependable, simplified realtime that scales’. This acted as the foundation for all messaging and creative output, with scalability interpreted into simple, flexible graphic motifs at the center of the identity system called ‘Linear Design’.

We now know who we are, what we stand for, and the value we deliver in a competitive, truly global market. To say we're thrilled with the results is an understatement

Kieran Kilbride-SinghHead of Product Marketing, Ably

Ably have gone on to raise over $70million in funding and have grown from 35 to 130 employees in the UK, Europe and the US