Oviva operates at the intersection of technology and health, helping people build healthier habits to reverse the effects of type 2 diabetes. Greene & Sons partnered with the marketing, product and leadership teams to help them navigate the shift from being exclusively B2B, to a new customer-facing offer.

Challenge

Ably are pioneers in realtime engineering, a notoriously complex industry with a core audience of brand sceptics. In order to further enhance their credibility with engineers and prepare for a period of business growth, they needed to simplify and clarify their unique brand proposition.

Together we defined the tagline and proposition ‘better health for good’, giving everyone across the business a shared understanding of the long-term goal for Oviva users. Using the key design principle 'designed around you' as our visual foundation, we created a warm, modern and organic look and feel that aimed to encourage users through every step of their journey.

Solution

By working closely with the leadership, marketing and product teams we created the waffle-free articulation ‘dependable, simplified realtime that scales’. This acted as the foundation for all messaging and creative output, with scalability interpreted into simple, flexible graphic motifs at the center of the identity system called ‘Linear Design’.

Oviva

Corinne Berger 

In no time, we reached a very smooth and empathic collaboration level based on trust, mutual understanding and a fast-paced way to deliver outcomes. One of the things I like most is the way Dan connects visual changes with strategic thinking and is able to get board buy-in. I couldn’t recommend working with him more.

Oviva Better health for good

Challenge

Solution